Multinational Brands Multinational Brands

Marketing and operations data is smarter when it is fused. Marketing and operations data is smarter when it is fused.

Multinational brands don’t need more data

They need a more effective way to leverage their data to avoid knee-jerk reactions to a constantly evolving market. Indeed, they need to embrace the massive amount of data that their brands, touchpoints, and interactions create in order to become more personal, precise, and predictive.

  • Customer Data
  • Marketing Mix
  • Competitive Tracking
  • Brand and Sentiment Analysis
  • Real-time Analytics
  • Operations and R&D

Signafire brings together massive disparate data sets across unlimited sizes and file types, giving multinational brands a 360 degree view of consumer and marketplace changes, opportunities, and threats.

Fuse consumer data with internal databases

Better understand culture and understand your consumer. Align brand, research, marketing, content, media, and sales in a moment.

Master your marketing mix with real-time attribution

Develop a mission control for all of your marketing data. Create a true attribution model at scale that leverages real-time marketing and sales data.

Navigate the competitive landscape

Monitor benchmarks of your brands, and understand which new players are emerging and capturing growth.

Track brand and sentiment data Track brand and sentiment data

Use an NLP system leveraged by the military to ingest billions of customer interactions and understand overall brand and sentiment reactions.

Use an NLP system leveraged by the military to ingest billions of customer interactions and understand overall brand and sentiment reactions.

Increase customer satisfaction

Hear directly from your customers, regardless of the channel. Identify and enrich signals across social media, call centers, dealers, warranty data, and additional third party sources to respond to issues quickly and effectively.

Hear directly from your customers, regardless of the channel. Identify and enrich signals across social media, call centers, dealers, warranty data, and additional third party sources to respond to issues quickly and effectively.

Limit financial and legal exposure

Drive immediate value by enabling your team to identify, remedy, and eliminate product and safety issues faster, avoiding costly litigation or government involvement

Drive immediate value by enabling your team to identify, remedy, and eliminate product and safety issues faster, avoiding costly litigation or government involvement

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